What is perfume flanker?

A perfume flanker refers to a modified version of an existing perfume, created by the same designer or brand, with subtle differences in the fragrance’s composition. The changes may be in the intensity or subtle notes of the original scent, but the core identity of the scent remains the same. Flankers are generally created to build on the success of an original fragrance, to capture a wider audience or to encourage existing fans to purchase a new variant. These variants may include limited editions or variations that differ in packaging and advertising campaigns, but the core fragrance composition remains unchanged. Examples of successful perfume flankers include Chanel No. 5 and its many variations, including Chanel No. 5 Eau Premiere and Chanel No. 5 L'Eau.